Organic Food Product Trends in Malaysia

The research explores Malaysia’s organic food trends. Most customers do not even purchase organic food due to cost hassle and ignorance. Marketers must know customer issues to target markets and groups. This research examines the relationship between the latest marketing mix (acceptability affordability availability and awareness) and customer willingness to purchase organic food products. Two hundred questionnaires were distributed. The findings show a significant relationship between gender acceptability and affordability of organic foods and consumption. Respondent availability and awareness are substantial factors in organic food consumption. This study will help Malaysian enterprises wholesalers retailers marketers and business chains understand customer loyalty and satisfaction and boost customer purchase confidence. The study’s results demonstrate that favourable aspects associated with organic food consumption may assist organic product owners in enhancing customer purchase intent.