With the advent of market transformations and the emergence of new management models organisations have realised the importance of the environmental aspect. Nowadays the environmental degradation caused to the environment is no longer acceptable after all it is from the environment that the material inputs that become goods to be consumed are extracted. Therefore it is inseparable that goods and services are possible to meet current needs but at the same time a compatible balance must be sought that allows future generations to also enjoy this right. Therefore this work presents a brief perception of the environmental paradigm within the studies carried out and encourages discussions on the subject.