Organisations as messengers of sustainability measurements

Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous grade: 10 course: Sustainability Mangement language: English abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant for non-market players who aim to support sustainable consumer behaviours. This research explores how business governmental and civil society players as a messenger influence the success of their communication initiatives to promote sustainable consumer behaviours. Therefore the method of nudges will be taken as an example with a precommitment nudge.