Organizational Data Mining

Successfully competing in the new global economy requires immediate decision capability. This immediate decision capability requires quick analysis of both timely and relevant data. To support this analysis organizations are piling up mountains of business data in their databases every day. Terabyte-sized (1000 megabytes) databases are commonplace in organizations today and this enormous growth will make petabyte-sized databases (1000 terabytes) a reality within the next few years (Whiting 2002). Those organizations making swift fact-based decisions by optimally leveraging their data resources will outperform those organizations that do not. A technology that facilitates this process of optimal decision-making is known as Organizational Data Mining (ODM). Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance demonstrates how organizations can leverage ODM for enhanced competitiveness and optimal performance.