Organizational Reputation in the Public Sector

<p>A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power autonomy and access to critical resources. However reputations must be built maintained and protected. As a result public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe explain and critically analyze the significance of organizational reputation and reputation management activities in the public sector. </p><p>This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out focusing on public agencies as formal organizations with their own hierarchies identities and cultures – existing in a network of other public organizations with similar or different functions power and reputation. From this unique organizational perspective the chapters in this volume examine issues such as organizational identity power conflict politics culture and symbolism within the public sector. Paying specific attention to strategies and processes and illustrating with examples from the countries of Belgium Denmark Norway Ireland Israel Italy and Sweden the book deepens our understanding of reputation management efforts at various levels of government.</p>