OTT Business Opportunities

<p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>This book helps OTT providers TV broadcasters television equipment & service vendors to discover learn and implement emerging Streaming TV services applications and key revenue generation options. It identifies key performance indicators for OTT systems ways to increase TV and digital ad rates how TV apps can earn in-app advertising and purchase revenues ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This book was developed from interviews and contributions from 117+ successful OTT industry companies.  </span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Understanding and learning how to implement new services is critical for the survival of streaming TV service providers and existing broadcasters due to rapidly increasing competition. This TV business course starts by sharing marketplace revenues forecasts and trends. It covers OTT system content platform and engagement opportunities. OTT and digital advertising systems are explained along with ways service providers can select and deliver targeted ads personalize them and sell ad distribution on co-channel distribution platforms. TV app development distribution and maintenance options are described along with how TV apps can be monetized. Social TV systems and services are explained including blended content second screen and off screen engagement opportunities. New television commerce (tCommerce) revenue services are described including affiliate referral commission programs direct response television sales and interactive shopping channels.</span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>After Reading this Book You Will be Able To:</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>- Describe New OTT Services & How They Work</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Understand & Use Streaming TV Terms & Acronyms </span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Know Key OTT Market Data Trends & Benchmarks</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Increase New Subscribers & Decrease Churn</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Ways to Increase TV Video Ad Revenues </span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Offer New Types of Digital Ads</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Earn In-App Ad & In-App Purchase Revenues</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Understand How to Monetize Fans Engagement</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Setup & Monetize Second Screen Services</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> - Earn tCommerce Revenues from Affiliate DRTV & Shopping Channels</span></p>