Outcast

<ul><li><strong>A great new voice in narrative non-fiction Celia Walden Daily Telegraph</strong></li><li><strong>A gripping true-life takeover drama Martin Vander Weyer The Spectator</strong></li><li><strong>A fascinating cast of characters Andy Bounds Financial Times</strong></li><li><strong>A hugely enjoyable book The Yorkshire Post</strong></li></ul><p><br></p><p>Outcast tells the true story of a maverick Yorkshire industrialist who fights back against the City of London and media establishment to protect the manufacturing company founded by his Victorian forefathers from a raiding party backed by powerful financial institutions.</p><p><br></p><p>Andrew Cook overcomes a childhood blighted by tragedy to transform a failing steel company into a successful defence manufacturer. But his refusal to compromise with City codes leaves the business vulnerable to attack.</p><p><br></p><p>The hostile takeover bid dominated the national business news at the end of the last Conservative government in 1996-97 a period of social economic and political change and the dawn of a new era in Britain.</p><p><br></p><p>Outcast is written by journalist and communications consultant Bernard Ginns a former business editor of the Yorkshire Post and brings to life one of the hardest-fought corporate battles of modern times.</p><p><br></p><p>Praise for Outcast:</p><p><br></p><p><strong>Celia Walden US editor-at-large at the Daily Telegraph and Richard and Judy Book Club author</strong> said: A great new voice in narrative nonfiction. Tense taut and beautifully paced. I read it in one sitting.</p><p><br></p><p><strong>Martin Vander Weyer business editor of The Spectator</strong> said: Bernard Ginns has written a gripping true-life takeover drama with a complex protagonist Andrew Cook at its centre: this is the cut and thrust of business in and out of the City of London as it really happens.</p><p><br></p><p><strong>Andy Bounds EU correspondent at the Financial Times</strong> said: Outcast takes you inside one of the toughest takeover battles in the merger boom of the late 1990s... It is populated by a fascinating cast of characters from the City and the media.</p><p><br></p><p><strong>Garry Wilson managing partner of private equity investor Endless LLP</strong> said: Andrew Cook has a unique approach and is one of the most interesting people in British business... A fascinating story well told by Bernard Ginns. Read and learn.</p><p><br></p><p><strong>Mark Casci ex-business editor of the Yorkshire Post</strong> said: This is a hugely enjoyable book... I thoroughly recommend it to anyone with an interest in business modern history and underdog stories.</p>