OutManeuver

Look At Any Industry In Any Market And Youll Find The Same Attrition Strategy Playing Out Everywhere. Companies Compete With One Another In A Mindless Race To The Bottom Matching Feature For Feature Which Commoditizes Markets And Drives Down Prices And Margins. Ultimately No One Winsnot Even The Consumer As Quality Service And Differentiation Suffer. Yet There Is Another Way: Maneuver Strategy. . Maneuver Relies On Speed Agility Insight And Innovation To Win The Most In Any Market At The Least Possible Cost. Unlike Attrition Maneuver Never Seeks To Attack An Incumbent In Head-To-Head Competition. Instead Maneuver Uses Reconnaissance And Insights To Identify Weaknesses And Uses Three Strategies (Preemption Dislocation And Disruption) To Attack Those Vulnerabilities. Using Speed And Agility A Maneuver Strategist Wins New Spaces Before Competitors Become Aware Of The Opportunity Or Disrupts The Well-Laid Plans And Efficient Operations Of Competitors. . As The Pace Of Change Accelerates As Speed And Agility Become More Important Than Size And Strength As New Entrants Disrupt Existing Markets Attrition Strategy Seems Outdated. Maneuver Strategy With Its Focus On Speed Agility And Innovation Is The Right Strategy For The New Emerging Markets.