Overcome AD-versity

<p><b>Understanding psychology is the key to creating advertising with persuasive power.</b></p><p>This book explains ad development from inception with proven psychological techniques to improve your ads adding power through a deeper understanding and focus on the target audience.</p><p>The author provides an instructional step-by-step approach with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.</p><p>These insider lessons are explained by a Madison Avenue veteran plus:</p><p></p><ul><li>Why create campaigns?</li><li>What to look for as selling leverage.</li><li>Challenges in producing ads.</li></ul><p>The book takes readers through <b>the elements of persuasive advertising</b> with fascinating real-life examples using well-known brands to understand practical applications of psychological ideas with many first-hand cases from the industry plus specific <b>guidelines for retail advertisers.</b></p><p>Reduce your advertising waste - give your ads more power.</p>