FLOCCINAUCINIHILIPILIFICATION the longest F word in the English language is the habit of estimating something as valueless. This book will help entrepreneurs side-hustlers and small business owners overcome this common mistake when valuing pricing and monetizing their products and services. A 15-step value-based pricing canvas will help you understand the value you offer your customers. The four value-based pricing methodologies will make sure you get the price you deserve for the products and services you provide.