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About The Book
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Partnering with a Purpose<br /><br />90% of business partnerships fail to meet their goals!<br /><br />The problem? The partnership was not set up for success and was doomed before it ever got off the ground. <br /><br />Partnerships can be very effective and efficient ways of growing your business- expanding into new geographies or new vertical markets building out your product line or extending service coverage- but only if they are planned for and implemented correctly. <br /><br />Partnering with a Purpose provides clear guidelines to help you lay the groundwork for a strategic alliance select the right business partner and set a course for real success. This easy and fun read points out the pitfalls that are sure to derail your partnership and provides practical 'how-to' instructions for building a successful mutually rewarding and profitable business alliance.