Passport to Success

Like it or not every businesseven one conducted from the kitchen tableis global. No matter the industry employees now routinely travel to other countries or interact with foreign customers vendors or fellow employees. Or they conduct business over the phone via e-mail or through video links. As a result they have to understand international customs and etiquette or risk losing customers or botching business relations. And understanding business customs in other cultures isn''t merely playing good defenseit often leads to new products or service enhancements that help an enterprise grow. In Passport to Success Jeanette Martin and Lillian Chaney apply their expertise in business etiquette training and intercultural communications to present a practical guide to conducting business successfully around the world.Each chapter in this book presents in-depth information on the business environment and culture in the top twenty trading partners of the United States: Canada Mexico Japan China United Kingdom Germany South Korea Netherlands France Singapore Taiwan Belgium Australia Brazil Hong Kong Switzerland Malaysia Italy India and Israel. Chapters contain both practical tips and illustrative examples and the book concludes with a listing of resources (books magazines organizations and Web sites) for additional information. In addition Passport to Success contains useful overview material that will help business people plan a trip abroad or a campaign to win customers in another country. Besides trade statistics and information on global trade agreements readers will find information on using the Internet productively to conduct or seek business how women can succeed in countries with traditional male-oriented business cultures how to build cross-cultural relationships and ways language can enhanceor obstructbusiness dealings. Every businessperson is now a player in the global market for goods and services. This book provides valuable tips that will help people avoid missteps and increase their sales and personal success when dealing with counterparts in other countries.