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About The Book
Description
Author
<p>The research explores how the after-sales service process and quality impact customer retention in the luxury car industry emphasizing the roles of trust and commitment. It investigates the relationship between customer care processes customer relationship management (CRM) and customer retention particularly in authorized car workshop.</p>
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Details
ISBN 13
9798893227512
Publication Date
-22-03-2024
Pages
-170
Weight
-284 grams
Dimensions
-152.4x228.6x9.4 mm
