English
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About The Book
Description
Author
This handbook emphasizes on how perceptions create an influence on brand selection in consumers’ minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers'' minds? Which factors lead them to these perceptions? It can also be used as a ‘supplemental’ strategy to gain more customer insights especially in new geographic markets.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9786202317849
Publication Date
-09-10-2018
Pages
-76
Weight
-111 grams
Dimensions
-150x220x4.5 mm
