Persona

<p>In a marketing world full of noise and distraction it's no longer enough to sell a good product... you must know <em>who</em> you're selling it to.<br>This book takes you on a complete journey to understand the <strong>persona</strong> - your ideal customer - from discovery to building lasting loyalty.<br>You'll learn how to create a customer profile based on real data how to speak their language and how to turn that insight into powerful business and marketing decisions.<br>Whether you're an entrepreneur marketer or business owner this book will be your practical guide to deeply understanding your customer and building long-term success.</p>