Personal Branding and Marketing Yourself: The Three PS Marketing Technique as a Guide to Career Empowerment

Whether you are seeking a new position changing roles within an organization or taking charge of your career planning marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents accomplishments and the value we have to offer. In this engaging timely and informative book acclaimed career coach trainer and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments showcasing them and PRESENTING their value inside their organization as well as in their profession industry or community.