English
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About The Book
Description
Author(s)
Reports the results of a pioneering study conducted in Decatur Illinois validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal opinion leaders who intercept interpret and diffuse what they see and hear to the personal networks in which they are embedded.
Piracy-free
Assured Quality
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Details
ISBN 13
9781412805070
Publication Date
-30-09-2005
Pages
-434
Weight
-584 grams
Dimensions
-152x229x22.9 mm
Imprint
-TAYLOR AND FRANCIS GROUP
