Personal seling and sales promotion

Personal Selling and Salesmanship' is a book authored by Neeru Kapoor and published by Pinnacle Learning. This book delves into the strategies and techniques of personal selling emphasizing the importance of face-to-face interactions between sales representatives and potential customers. It covers various aspects such as understanding customer needs building relationships and effectively presenting products or services. Additionally the book explores sales promotion methods highlighting short-term incentives designed to encourage the purchase or sale of a product or service.