Personal style as a personal brand

How to be unique today when building your personal brand and your business? If you are the face of your business your personal style plays a key role. This book examines the specifics of fashion brand presentation in terms of creating communication strategies. A clothing collection creates the first visual impression of your business or of you as a person from the type of appearance to your way of thinking and lifestyle. And it's what allows you to tell the most individualized story about yourself.