Recent <em>omics</em>-related observations in diet and health research indicate that the differences between people are often much larger than the differences effected by the dietary treatment. <strong>Personalized Nutrition: Principles and Applications</strong> defines personalized nutrition from both a biomedical and social science perspective. It presents an overview of nutrigenomics technologies and their application to discover the molecular mechanisms involved in major diet-related chronic disorders. Comparing the practices and opinions of five interest groups it reviews the marketing potential consumer attitudes and the ethical issues related to personalized advice. The authors also consider ongoing innovations in food technology nutrigenomics and food delivery systems and raise humanitarian issues for developing countries.
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