Perspectives on Purpose

<p><em>Perspectives on Purpose</em> brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s Sephora Airbnb Diageo VF Corporation and Hyatt these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.</p><p>Foreword by Jessica Alba and Christopher Gavigan Co-founders of The Honest Company </p><p>Chapters by:</p><p>Jorge Aguilar (Prophet)</p><p>Tom Andrews (TJALeadership SYPartners)</p><p>Maryam Banikarim (Hyatt NBC Universal Gannett Univision)</p><p>Ila Byrne and Ryan Hunter (Diageo)</p><p>Corrie Conrad (Sephora)</p><p>Alexandra Dimiziani (TwentyFirstCenturyBrand Airbnb)</p><p>Ambika Gautam Pai (Wolf & Wilhelmine)</p><p>Heidi Hackemer (And So We Hunt)</p><p>Sam Hornsby (TRIPTK)</p><p>Jonathan Jackson (Harvard University Blavity)</p><p>Sam Liebeskind (Gin Lane Wolff Olins)</p><p>Rob Michalak (Ben & Jerry's)</p><p>Thomas Ordahl (Landor)</p><p>Frank Oswald (Columbia University)</p><p>Sarah Potts (Thorn)</p><p>Matthew Quint (Columbia Business School)</p><p>Haley Rushing (The Purpose Institute)</p><p>Letitia Webster (VF Corporation)</p><p>Freya Williams (Futerra)</p><p><em>Perspectives on Purpose </em>and its sister book <i>Perspectives on Impact</i> bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. <i>Perspectives on Purpose </i>looks at the shifting role of the corporation in society through the lens of purpose; <i>Perspectives on Impact </i>focuses on the recalibration of social impact approaches to tackle complex humanitarian social and environmental challenges.</p>