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About The Book
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<p><span style=color: rgba(15 17 17 1)>Persuasion is the most important skill you can develop.</span></p><p><span style=color: rgba(15 17 17 1)>Politicians salespeople bosses journalists teachers parents... all need to persuade to get things done according to them.</span></p><p><span style=color: rgba(15 17 17 1)>However Persuasion is about applying internal pressure to get work done.</span></p><p><span style=color: rgba(15 17 17 1)>Mediocre business people make the mistake of putting external pressure on customers to buy their products and services.</span></p><p><span style=color: rgba(15 17 17 1)>But more pressure they apply... more skeptical and resistant customers become.</span></p><p><span style=color: rgba(15 17 17 1)>If you want to win the sales&nbsp;</span><strong style=color: rgba(15 17 17 1)>build INTERNAL PRESSURE on your customers</strong><span style=color: rgba(15 17 17 1)>.</span></p><p>Using external pressure tactics you're forcing your customers to buy your products. This is what desperate salespeople do.</p><p>But using internal pressure tactics your customer thinks he is deciding and buying from you. In this case it's not a salesperson who is selling... It's the customer who is purchasing.</p><p><br></p><p><strong style=color: rgba(15 17 17 1)>You'll learn</strong></p><p><br></p><p><span style=color: rgba(15 17 17 1)>��� How to present the offer in the mind of the customer to avoid instant rejection</span></p><p><span style=color: rgba(15 17 17 1)>��� A smart technique to capture the attention of your busy customer in a crowded place</span></p><p><span style=color: rgba(15 17 17 1)>��� How to sell products and services to severe pessimistic and skeptical customers</span></p><p><span style=color: rgba(15 17 17 1)>��� A principle of influence and persuasion that if not used properly could make your prospects confused and even paralyzed to make a decision. Once you understand this concept it could become one of the most powerful marketing weapons to bring sales.</span></p><p><span style=color: rgba(15 17 17 1)>��� 18 effective ways to create value and urgency in your customer's mind</span></p><p><span style=color: rgba(15 17 17 1)>��� How do some big brands take advantage of shoppers' casualness? And it's not just big brands; many businesses use the same strategy to reduce their manufacturing &amp; shipping costs and increase profits without customers' knowledge.</span></p><p><span style=color: rgba(15 17 17 1)>��� A proven method to qualify serious customers. It could also help you outsmart every other competitor in your industry if you know how and when to use it</span></p><p><span style=color: rgba(15 17 17 1)>��� How to take advantage of a customer's confusion</span></p><p><span style=color: rgba(15 17 17 1)>��� A powerful mind game to be played with people who take you too much for granted... who don't respect you... who don't appreciate you... who want to dominate you</span></p><p><span style=color: rgba(15 17 17 1)>��� How to show your superiority against your competitors? (this is very important if you're in an extremely competitive business and want to kill your competition mercilessly)</span></p><p><span style=color: rgba(15 17 17 1)>��� How penny saver customers are persuaded to spend more money</span></p><p><span style=color: rgba(15 17 17 1)>��� A smart technique used in some advertisements to make your audience believe in the functioning of your products</span></p><p><span style=color: rgba(15 17 17 1)>��� How to take control of negotiation right from the beginning</span></p><p><span style=color: rgba(15 17 17 1)>��� How to save your advertisement from skepticism and rejection of customers</span></p>