Persuasion

<b><b>The secrets to persuading anyone at work and in life from a top communication strategist</b>.</b> <p/>In the post-fact deeply divided world we live in true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place persuasion <i>must happen</i>. Whether it's convincing an employer you are right for the job a customer that your product is the best or your closed-minded uncle that good people can disagree it takes the art--and science--of persuasion to move forward. <p/>So how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. <p/>Among the counterintuitive secrets you'll learn: <br> <b>*</b> It's not enough to understand the person you're talking to--you must truly empathize with them (yes even <i>them</i>).<br> <b>*</b> Logic alone doesn't work. Stories and emotions are what move us most.<br> <b>*</b> When communicating in a crisis our first instinct is almost always wrong. <p/>Filled with deeply researched insights into how we make up--and change--our minds as well as colorful real-world examples and actionable recommendations <i>Persuasion</i> will help you hone your message and craft your narrative in order to get heard and get results.