Persuasion

By including works from Aristotle to Kenneth Burke <em>Persuasion: Theory and Applications</em> provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches demonstrating how these multiple perspectives apply to various fields including politics religion art entertainment advertising public relations and law. The text contains relevant controversial and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives.<br>