Persuasion

<p><em>Persuasion: The Hidden Forces That Influence Negotiations</em> represents the first book of its kind to package and present persuasion principles in an innovative international and interdisciplinary fashion. </p><p>This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology philosophy negotiations decision-making logic law and economics among others – from esteemed experts around the world. <i>Persuasion</i> provides a series of short simple-to-use intellectual tools to go above and beyond merely describing what to think– but how to think in a persuasion influence and negotiation context –across a diverse array of disciplines sectors and situations from boardrooms to classrooms for the twenty-first century.</p>