Persuasion

Persuasion defines our lives. Every day and everywhere we are subject to communications produced by governments associations and individuals that seek to inspire our thoughts and actions to change.These communications seek to convince urge pressure and sweet-talk their target audience into compliance. Persuasion and influence have been hotly-researched and discussed for decades. In ten chapters this book holistically profiles the strategies psychological theories uses and case studies concerning persuasion. In particular this book looks at the science and scholarship of persuasion in a variety of areas including practical persuasive techniques leadership and influence the mathematics of persuasion and communication the psychological foundations of persuasion persuasion in the domain of global law and international systems as well as persuasion in marketing and sales propaganda and conspiracy theories.