The Persuasion Equation

<p><strong>This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.</strong></p><p>In a nutshell business boils down to whether or not you can persuade others around you. Whether it is a customer contractor board of directors or your loyal staff your ability to persuade others toward your point of view is essential to finding success.</p><p>Merging research and real-world application discover the surprising reasons people say yes and learn how to: </p><ul><li>Radiate an aura of expertise</li><li>Win trust and leverage credibility</li><li>Build a business case that appeals to both heart and mind</li><li>Adapt for personality gender and generational differences</li><li>Perfect the five-step persuasion process</li><li>Generate group buy-in</li></ul><p>Whether you're trying to secure a promotion make a sale or rally support for a new idea <em>Persuasion Equation</em> holds the key to unlocking within you the power of persuasion.</p>