Persuasion in Your Life

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal social and professional contexts. Through its use of rhetoric criticism and social scientific research this book helps readers understand analyze and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication health communication and everyday life as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion health communication and business communication. The companion website includes an instructor’s manual with test questions sample assignments web links and other resources as well as PowerPoint slides. Visit www.routledge.com/wahl