The Persuasive Business Proposals

<p><strong>Most people find proposal writing to be tedious and time-consuming--and their documents show it but proposal writing is about more than checking off boxes on a list of requirements.</strong></p><p>Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.</p><p>In <em>Persuasive Business Proposals</em> he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to: </p><ul><li>attract prospects' attention and speak to their needs;</li><li>ask essential questions for qualifying opportunities;</li><li>power up cover letters and executive summaries;</li><li>overcome value paranoia;</li><li>incorporate proof into a proposal;</li><li>and write winning renewal contracts.</li></ul><p>With clear instructions as well as before-and-after samples the third edition of <em>Persuasive Business Proposals</em> takes you step-by-step through a highly effective process for writing customized packages that capture new business.</p>