Persuasive Copywriting

<p><b>Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.</b> <p/>With many professionals now developing their skills on the job it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy and are seeking more advanced psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement it will inspire the clear-cut confidence needed to create quantify and sell stand out copy in a cluttered marketplace. <p/>Complementing the 'how to' perspective of copywriting with impressive interviews from leading ad agencies and copywriters across the globe this second edition addresses the everyday issues faced in a multitude of roles including: <p/>-Practical advice to measure and benchmark effective copy<br>-Guidance on creating and critiquing briefs<br>-New chapters on how to weave copywriting skills into the wider industry<br>-Storytelling and content marketing<br>-The impact of evolving channels like mobile and social media <p/>Practical inspiring and extremely digestible <i><b>Persuasive Copywriting</b></i> is the only vibrant all-encompassing guide to copywriting that you need.</p>