PEST Analysis Hungary

Seminar paper from the year 2012 in the subject Economics - Case Scenarios grade: A Florida International University Modesto A. Maidique Campus language: English abstract: The Republic of Hungary is located between Western Europe and the Balkans (Datamonitor). Its population accounts for approximately 10 million inhabitants; the capital is Budapest (Datamonitor). Its central location and its growth potential represents a quite appealing destination for business growth opportunities. This paper examines an analysis on macroeconomic aspects following the so-called PEST analysis drafts a country evaluation and concludes in an analysis to identify business opportunities.