Petfluencers and Pet-Powered Branding

In the digital age pets have become social media stars marketing assets and brand ambassadors. Petfluencers or animals with followings on social media have created a niche sector in influencer marketing. These animal personalities offer brands a playful effective way to connect with consumers. Pet-powered branding utilizes the emotional bond people share with animals driving engagement loyalty and product sales across industries ranging from pet care to fashion and tech. As consumer attention shifts toward relatability the rise of petfluencers highlights a new frontier in branding and marketing. Petfluencers and Pet-Powered Branding examines the rise of petfluencers and pet-powered branding exploring how brands leverage pet-driven marketing to enhance consumer engagement and loyalty. Through case studies ethical insights and emerging trends it provides a comprehensive view of how pet-centric strategies impact digital marketing retail hospitality and the pet industry. This book covers topics such as digital marketing social media and psychology and is a useful resource for business owners entrepreneurs marketers psychologists academicians researchers and scientists.