Pharma Marketing Management Mastering Marketing in the Competitive World of Pharmaceuticals

Name: Pharma Marketing Management Mastering Marketing in the Competitive World of Pharmaceuticals
Price: 305 INR
Availability: InStock
Author: "Muralidhar Rao Akkaladevi"
ISBN: 9798890024039

Muralidhar Rao Akkaladevi

English

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

Please enter pincode to check delivery time.

*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

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Author

This comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics including market segmentation branding product management promotion pricing and distribution channels.It also examines emerging concepts in marketing such as rural marketing consumerism industrial marketing and global marketing and their implications for the pharmaceutical industry.The book is written in an accessible style and is intended for studen