Pharmaceutical Marketing 4.0 -Indian Context

The Book Is Application Oriented Highlighting The New Trends Within Indian Pharmaceutical Industry Challenges That Marketers Are Likely To Face & The Strategies That They Can Adopt. It Is Also Designed Keeping In Mind The Pharmaceutical & Healthcare Management Programs Taught At Various B-Schools. This Book Serves As A Reference Book For Pharma Marketers And The Students Of Pharmaceutical & Healthcare Management Programs. This Book Can Be A Part Of Brand Manager’S Library – A Book S/He Can Refer To Whenever S/He Has To Clarify Concepts.Highlights Of The Book           ·           Covers Marketing Concepts Which A Pharma Marketer Needs To Know           ·           It Focuses On Latest Concepts And Examples           ·           Provides Frameworks That Can Be Applied On-The-Job           ·           A Summary Is Given At The End Of Each Chapter For Quick Reference           ·           It Is Backed By Author’S Industry Experience Coupled With Academic Experience Of Teaching The Subject To Students Undergoing Management Program In Pharmaceutical & Healthcare Managementbook Is For Whom?           ·           Pharma Industry Marketing Practitioners         ·  Students Undergoing A Pharmaceutical /Healthcare Management Programcontents:1.    Healthcare Scenario In India2.    Indian Pharmaceutical Industry Landscape3.    Understanding Pharmaceutical Customer4.    Pharmaceutical Marketing – How Is It Different From Consumer Marketing?5.    Pharma 4.06.    Marketing Research And Mis7.    Identifying Market Segments Targeting & Positioning8.    Pharmaceutical Brand And Branding Strategies9.    New Products - Growth Drivers In Pharmaceutical Industry10. Pricing Strategies11. Pharmaceutical Distribution12. Importance Of Retail Pharmacy & Emergence Of E-Pharmacy13. Building Pharma Brands14. Integrated Marketing Communications15. Salesforce Effectiveness – Key To Pharmaceutical Brand Success16. Relationship Marketing17. Medico Marketing18. Digital Transformation In Pharmaceutical Industry19. Hospital (Institutional) Marketing20. Rural Marketing – Its Significance In The Indian Context21. International Marketing – Exploiting The Potential Of Generics22. Otc Marketing - A Growth Strategy23. Marketing Of Specialty Drugs For Rare Diseases24. Biopharmaceuticals