Pharmaceutical Marketing Management

Pharmaceutical Marketing Management is a comprehensive guide to navigating the complex world of pharmaceutical marketing in India and other growth markets. With a focus on the unique challenges and opportunities in this industry this book offers a strategic approach to marketing covering key topics such as market analysis product decisions promotion marketing channels pricing and emerging concepts in marketing. Designed for students pursuing B.Pharm the book provides a well-structured syllabus in line with the Pharmacy Council of India's requirements. It offers a deep dive into the fundamental concepts of marketing including the distinction between marketing and selling the marketing environment and consumer behavior analysis.