English
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Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author(s)
Though India has become a lucrative market for pharmaceuticals liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities the book defines the pharmaceutical Marketing Mix Strategies.
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Details
ISBN 13
9783848414536
Publication Date
-16-04-2012
Pages
-156
Weight
-221 grams
Dimensions
-150x220x8.2 mm
