Pharmaceutical Product Branding Strategies

<p>This updated <b><i>Second Edition </i></b>details how marketers forecasters and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients physicians and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms specifically issues around cross-functional coordination and knowledge integration this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets including epidemiology market definitions compliance/persistency and revenue generation in the context of patient flows or movements.</p><p>Features in the text include:</p>