Photography for Architects

<p><strong>***Shortlisted for the Architectural Book Awards 2024***</strong></p><p><strong>We live in a world driven by images but with so much visual noise is anyone really looking? How does an architect ensure their portfolio is within view of the right audience?</strong> Photographs are still as vital to architectural practice as they ever were. However creation and circulation once in the hands of skilled professionals is now perceived as being ‘free’ and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making considered photography may again be placed at the centre of architectural marketing strategies.</p><p><i>Photography for Architects</i> guides the reader through various topics: from establishing a visual brand and sharing images online to producing content in-house and commissioning professionals. It explores the still and moving image creating books and exhibitions for legacy value compiling award entries and engaging with trade press. Little understood aspects regarding legal rights and obligations ethics copyright and licensing images for use are discussed in clear language. Multiple photographic examples and conversations with international practitioners highlight the various themes throughout.</p><p>Written by a working architectural photographer whose life has been spent in commercial practice this easy-to-read richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers.</p>