Physical Distribution Analysis : For Customer Service and Satisfaction

Physical distribution and Customer satisfaction in fast moving consumer goods sector has been recognized as a source of competitive advantage. As it becomes more difficult for companies to compete on pure product level creative companies are intensifying their physical distribution activities to gain a competitive edge. Previous authors commonly focused on physical distribution activities without integrating them into the Marketing mix strategy. This book offers an integrative framework for presenting physical distribution as a means of achieving higher levels of Customer service and Customer satisfaction using Customer service/satisfaction model.