Pivoting as a Way of Life

<p><strong><em>Pivoting as a Way of Life:</em></strong><em> Stop Chasing Unicorns and Product-Market Fit</em> by Joseph Hanna is a game-changing guide for entrepreneurs product managers and innovators who want to thrive in today's fast-paced business environment. This book challenges the conventional wisdom of product-market fit as a static one-time milestone. It introduces a dynamic new framework-the Pivoting Life Operating Model (PLOM)-emphasizing continuous innovation and adaptability.</p><p><br></p><p>Through engaging storytelling and real-world examples Hanna explores why traditional product management and entrepreneurship approaches often fall short. He argues that the secret to long-term success lies not in finding a mythical perfect fit but in developing the agility to pivot quickly and effectively in response to changing market conditions. </p><p><br></p><p>Using analogies from popular films sports and philosophy the author makes complex concepts accessible and entertaining demonstrating how to build a culture that embraces change and fosters continuous improvement.</p><p><br></p><p>Readers will discover practical strategies and tools to:</p><p><br></p><ol><li data-list=bullet><span class=ql-ui contenteditable=false></span>Identify the right moments and methods to pivot while maintaining core goals. </li><li data-list=bullet><span class=ql-ui contenteditable=false></span>Use metrics-driven decision-making to enhance product strategy and management. </li><li data-list=bullet><span class=ql-ui contenteditable=false></span>Leverage Al and data products to stay ahead of the competition. </li><li data-list=bullet><span class=ql-ui contenteditable=false></span>Overcome common pitfalls that stifle innovation and lead to stagnation. </li><li data-list=bullet><span class=ql-ui contenteditable=false></span>Apply the operating model's innovative frameworks to data products and technology-enabled services. </li></ol><p><br></p><p>The PLOM operating model is the product manager's equivalent of SCRUM for engineering. It defines a scalable repeatable and measurable framework with defined roles responsibilities processes tools and success metrics for the innovation process. </p><p><br></p><p>Ideal for startup founders corporate executives product teams and anyone involved in scaling products this book provides an exciting roadmap to mastering the art of pivoting. Each chapter is packed with actionable insights metrics and frameworks to help you build a resilient and forward-thinking organization. Whether you're looking to innovate within your current market enter new markets or revolutionize your entire business model <em>Pivoting as a Way of Life</em> is your essential guide to achieving sustained growth and success.</p>