English
Hardback
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About The Book
Description
Author(s)
<p>Providing frameworks and knowledge on how to practice place branding effectively this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing strategic management governance processes and structures as well as communication tools.</p>
Piracy-free
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Details
ISBN 13
9781032260310
Publication Date
-04-12-2023
Pages
-352
Weight
-593 grams
Dimensions
-156x234x20.08 mm
