Plain Language and Ethical Action

<p><em>Plain Language and Ethical Action</em> examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (<b>B</b>ureaucratic <b>U</b>nfamiliar <b>R</b>ights-<b>O</b>riented and <b>C</b>ritical) to identify situations in which audiences will benefit from plain language this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget to small nonprofits to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world including Canada England South Africa. Portugal Australia and New Zealand. </p><p>This work is intended for use in courses in information design technical and professional communication health communication and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields including health literacy technical communication and information design.</p>