PLAY NICE BUT WIN: A CEO''S JOURNEY FROM

Wall Street Journal best sellerFrom Michael Dell renowned founder and chief executive of one of America’s largest technology companies the inside story of the battles that defined him as a leaderIn 1984 soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later at the pinnacle of his success as founder and leader of Dell Technologies he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.Play Nice But Win is a riveting account of the three battles waged for Dell Technologies: one to launch it one to keep it and one to transform it. For the first time Dell reveals the highs and lows of the company's evolution amidst a rapidly changing industry — and his own as he matured into the CEO it needed. With humor and humility he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends foes or both; and the sharks that circled looking for weakness. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential.More than an honest portrait of a leader at a crossroads Play Nice But Win is a survival story proving that while anyone with technological insight and entrepreneurial zeal might build something great — it takes a leader to build something that lasts.