Playboy and the Making of the Good Life in Modern America

About The Book

Launched by Hugh Hefner in 1953 Playboy promoted an image of the young affluent single male-the man about town ensconced in a plush bachelor pad in constant pursuit of female companionship and a good time. Spectacularly successful this high-gloss portrait of glamorous living and sexual adventure would eventually draw some one million readers each month.
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