Playing the Business Game

Over the past few years books like Zero to One 10X Rule 10X growth machine Zero to IPO and many more have captured the entrepreneur's mind-space. They have undoubtedly propelled the new generation of entrepreneurs to think Big and Non-Linear. The results are for all of us to see. Consumers have moved from being kings to emperors; however the business results are a mixed bag highly skewed towards the south. But again we are no one to judge. However we believe that based on the work we have done for the last 25+ years the south skewness is because only a tiny portion of the businesses understand the relationship between thinking execution and its impact on the financial result. We try and decode these business genres(we believe running a business is like delivering an orchestrated performance every day for years to come) and put forth the basis the model and pros and cons of the businesses.