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About The Book
Description
Author(s)
<p>With digital media becoming ever more prevalent it is essential to study policy and marketing strategies tailored to this new development. In this volume contributors examine government policy for a range of media including digital television IPTV mobile TV and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation production design and accessibility. They draw on case studies in Asia North America and Europe to offer best practices for both policy and marketing strategies.</p>
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Details
ISBN 13
9781138305946
Publication Date
-16-06-2017
Pages
-326
Weight
-443 grams
Dimensions
-152x229x17.35 mm
