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English
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Out Of Stock
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About The Book
Description
Author
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors'' brands because they seek to become carriers of the same values.
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Details
ISBN 13
9780521762052
Publication Date
-01-07-2010
Pages
-304
Weight
-502 grams
Dimensions
-152.4x228.6x18.3 mm
