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About The Book
Description
Author
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing Mavericks; citizens support mayors'' Brands because they seek to become carriers of the same values.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781108438612
Publication Date
-26-10-2017
Pages
-304
Weight
-414 grams
Dimensions
-152x229x17.33 mm
