Political Campaigns

In <em>Political Campaigns: Concepts Context and Consequences </em> Costas Panagopoulos provides students with insight into the inner workings of contemporary campaign structures by combining findings drawn from vast amounts of scholarly research with an astute insider's perspective. The text focuses on three key elements of contemporary campaigning-Concepts Context and Consequences-examining the significance of each element as it relates to the topics discussed. Context refers to the political institutional legal and regulatory landscapes in which contemporary campaigns operate. These conditions impact a campaign's decision-making strategies. In turn these choices yield important implications or Consequences not only for the individual campaign but also for society at large. Topics discussed include parties interest groups and the media; money and the modern campaign; campaign strategy; getting out the vote; technology and contemporary campaigns; and much more. <p/><em>Political Campaigns</em> is part of the <em>Oxford Series on Elections Campaigns and Democracy.</em> Edited by Michael R. Alvarez (California Institute of Technology) this new series features comprehensive and accessible as well as specialized texts for courses in elections public opinion and voting behavior.<br>