Political Marketing in Mozambique

This book explores the political marketing strategies employed by the FRELIMO party in the city of Maputo with the aim of evaluating their effectiveness in attracting and retaining supporters. FRELIMO being Mozambique's first political party and in power for over four decades is the focus of the study. The period of analysis covered September 2018 to October 2019 using a methodological approach that combined qualitative and quantitative methods.